LaunchpadThe agent layer over one operational modelAutonomyYou set the level, capability by capabilityDeploymentOn-premise, sovereign cloud or oursAnalyticsReports over the model, or just ask
For teamsWorkforceRostering, HR, hiring and payroll on one record per person.MarketingAudiences, campaigns and brand assets for the marketing team.OperationsStandards, checklists, incidents and maintenance for the operations team.FinanceCost, margin and close for the finance team, built from the operational record.
For operating functionsProcurementOrders, receiving and landed cost, to the cent.RecipesCosted recipes and menus, the same in every kitchen.LoyaltyCRM and multi-brand loyalty across every outlet.MessagingWhatsApp-first guest communications, one inbox for the group.FleetDelivery operations for teams that run their own drivers.EventsEvents, bookings and ticketing on the same record as the venue.
SpecialisedGrapestackWine inventory, lists and allocations, tracked to the glass.OpenAirThe aviation platform: crew, compliance and disruption as aviation-specific modules.OpenRailThe rail platform: crews, rolling stock and timetables as rail-specific modules.Built to orderA specialised application for your trade, on the platform.
Hospitality & F&BRestaurants, bars, kitchens & clubsHotels & resortsRooms, F&B and back-of-houseAviationCrew, compliance & turnaroundTransport & logisticsFleets, depots & distribution
Deployments
CompanyWe began as operatorsCareersShip it into a real Friday nightEventsEvenings, tastings & talks
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Two women walking into the dining room past tan chairs, staff in the foreground

Marketing from the guest record.

Audiences, campaigns and brand assets for the marketing team, built from what each venue is actually doing rather than from an export.

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The marketing team’s place on the platform.

Guests, brands and offers already live on the model. This is where the team works with them.

Audiences from live guest records

Segments built from visits, spend and preferences as they are written, across every venue and brand in the group.

Campaigns against what venues are doing

Drafts shaped by the menu, the event and the cellar at each site, rather than by a calendar planned months out.

Sends timed to the operation

Offers and brand assets released when the venue can take the demand, at the level of autonomy the team sets.

What it writes to the model, and what Launchpad does with it.

An audience is built from the same guest records loyalty and messaging write, so a campaign lands on people the venues actually know.

Reads & writes
guests, audiences, campaigns, offers, brands
Launchpad
Builds audiences from live guest records. Drafts campaigns against what each venue is actually doing. Times sends to the operation.
Autonomy
Set per capability, from off to unattended, and movable back
Works with
Loyalty, Messaging, Events

Talk to us about marketing on the platform.

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